The Employer of Choice Blueprint: Attracting and Retaining Top Talent in the Most Competitive Labour Market in History

Today’s top candidates aren’t competing for jobs — employers are competing to attract and retain them.

• Duration: 90 minutes

• Delivery Options: In person or virtual

• Ideal Audience: Leaders, HR pros, decision-makers and recruitment/retention specialists

Psychological wellness impacting your organization's bottom line, one way or another. While traditional occupational health models focus on keeping employees physically safe on the job, Psychological Health & Safety Consultant Elizabeth Eldridge will show you how neglecting mental wellness at work means your organization is functioning below capacity. Learn why mental health must be acknowledged as a vital component of occupational health, and how making it a priority and implementing practical strategies will help your organization reach its full potential. 

For the first time in history, job candidates aren’t competing against one another for their ideal job — employers are competing against one another to attract and retain top talent. Gone are the days when predictable raises or perks alone are enough to keep valued employees. Today’s workforce, especially Millennials and Gen Z, are looking for something more: purpose, belonging, flexibility, and meaningful recognition.

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This session dives into what it really takes to become an Employer of Choice in today’s labour market. We’ll explore the shifting expectations of job seekers and employees, the role of culture in attracting talent, and how forward-thinking organizations are adapting their strategies to stay competitive. Participants will learn practical, innovative approaches to recruitment and retention that go far beyond traditional tactics — from building strong onboarding practices to creating inclusive, engaging cultures that people don’t want to leave.

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Through interactive discussion and real-world examples, participants will walk away with a clear blueprint for positioning their organization as a destination employer. Whether your challenge is filling vacancies, retaining your best people, or engaging younger generations in meaningful ways, this session provides the tools and insights to compete — and win — in the most competitive labour market in history.

Key Learning Outcomes for Participants:

• Understand the shifting expectations of today’s workforce, especially Millennials and Gen Z.

• Learn what it means to be an Employer of Choice — and why it matters more than ever.

• Identify culture, engagement, and leadership practices that attract and retain top talent.

• Explore innovative strategies to go beyond pay and benefits in recruitment and retention.

• Develop a blueprint for building a reputation as a destination workplace.