Somewhere along the way, we started confusing burnout with dedication. Long hours became a badge of honour. Being “always on” became a sign of commitment. Exhaustion? That just meant you cared. We’ve built workplaces where being busy is celebrated, slowing down feels like failure and saying “I’m overwhelmed” can feel like a risk. But here’s the problem: Hustle culture isn’t a performance strategy. It’s a liability. What We Really Mean by “Hustle Culture” Let’s be c
